PRIVACY POLICY
Welcome to the privacy policy for GW Financial Solutions UK LTD.
GW Financial Solutions is strongly committed to protecting your personal data. This privacy notice will inform
you as to how we look after your personal data when you visit our website (regardless of where you visit it
from) and tell you about your privacy rights and how the law protects you.
PURPOSE OF THIS PRIVACY NOTICE
This privacy notice is intended to provide you with information on how GW Financial Solutions UK Ltd collects
and processes your personal data through your use of this website, including any data you may provide
through this website when you sign up for our service.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice
we may provide on specific occasions when we are collecting or processing personal data about you so that
you are fully aware of how and why we are using your data. This privacy notice supplements the other notices
and is not intended to override them.
CONTROLLER
GW Financial Solutions UK Ltd is the controller and is responsible for your personal data. If you have any
questions or queries in relation to this privacy notice or how we process your personal information you can
contact us on the below details. This includes any requests to exercise your legal rights
CONTACT DETAILS
• Full name of legal entity: GW Financial Solutions UK Ltd
• Email address: gw-administration@gw-fs.co.uk
• Postal address: GW Financial Solutions UK Ltd, Watson House, 45 Waterloo Road, SK1 3BJ
• Telephone number: 0161 476 9500
CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES
This version was last updated June2026 and historic versions can be obtained by contacting us by the details
above.
If we make any significant changes to the way we collect and use your personal information we will notify you
of this change by your preferred method of contact.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if
your personal data changes during your relationship with us. You can do so through the contact details above,
or whenever you are in contact with us.
THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or
enabling those connections may allow third parties to collect or share data about you. We do not control these
third-party websites and are not responsible for their privacy statements. When you leave our website, we
encourage you to read the privacy notice of every website you visit.
SOCIAL MEDIA
Communication, engagement and actions taken through external social media platforms that this website and
its owners participate in are custom to the terms and conditions as well as the privacy policies held with each
social media platform respectively.
Users are advised to use social media platforms wisely and communicate/engage upon them with due care and
caution in regard to their own privacy and personal details. This website nor its owners will ever ask for
personal or sensitive information through social media platforms and encourage users wishing to discuss
sensitive details to contact them through primary communication channels such as by telephone or email.
This website uses social sharing buttons that help share web content directly from web pages to the social
media platform in question. Users are advised before using such social sharing buttons that they do so at their
own discretion and note that the social media platform may track and save your request to share a web page
respectively through your social media platform account.
SHORTENED LINKS IN SOCIAL MEDIA
This website and its owners through their social media platform accounts may share web links to relevant web
pages. Users are advised to take caution and good judgement before clicking any shortened URLs published on
social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are
published many social media platforms are prone to spam and hacking and therefore this website and its
owners cannot be held liable for any damages or implications caused by visiting any shortened links.
THE DATA WE COLLECT ABOUT YOU
We confirm that any Personal Information that we collect about you, from which we can identify you, is held in
accordance with the requirements of the DPA and UK GDPR. Personal data, or personal information, means any
information about an individual from which that person can be identified. It does not include data where the
identity has been removed (anonymous data).
We do not carry out automated decision making that produces legal or similarly significant effects on
individuals.
We may collect, use, store and transfer different kinds of personal data about you. These have been detailed as
follows:
• Identity Data such as first name, maiden name, last name, marital status, title, date of birth and
gender.
• Contact Data such as current and previous addresses, email address and telephone numbers.
• Financial Data such as lender details, income and expenditure, payslips, benefits, debts.
Employment Data such as employer name, length of employment, type of contract
• Special Category Data such as health data
• Transaction and Usage Data such as details of products and services you have engaged us for and how
you use these, information about how you use our website.
• Marketing and Communications Data such as your preferences in receiving marketing from us and
our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose.
Aggregated Data may be derived from your personal data but is not considered personal data in law as this
data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to
calculate the percentage of users accessing a specific website feature. However, if we combine or connect
Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the
combined data as personal data which will be used in accordance with this privacy notice.
Special Categories of personal data.
This data includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual
orientation, political opinions, trade union membership, information about your health and genetic and
biometric data. Data of this type may be necessary for us to understand financial circumstances and how this
could have potentially contributed to the financial circumstances that you are in. For example, your health
could have contributed to these circumstances. We may also collect and process this information to tailor our
services to any needs and requirements that you may have.
We will never collect or process this type of personal data without your explicit consent to do so. Upon
providing this information we may need to share this with your creditors or other third parties, however, we
will gain your explicit consent to share this at the time of providing this information.
IF YOU DO NOT PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail
to provide that data when requested, we may not be able to perform the contract we have or are trying to
enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a
product or service you have with us, but we will notify you if this is the case at the time.
HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
• Direct interactions. You may give us your personal data by filling in forms or by corresponding with us
by post, phone, email or otherwise. This includes personal data you provide when you:
• engage our products or services.
• request marketing to be sent to you; or
• give us some feedback.
• Automated technologies or interactions. As you interact with our website, we may automatically
collect Technical Data about your equipment, browsing actions and patterns.
We collect this personal data by using cookies and other similar technologies. Please see our cookie policy.
Third parties or publicly available sources. We may receive personal data about you from various third parties
as set out below:
• Technical Data from analytics providers such as Google and Facebook based outside the EU.
• Identity and Contact Data from publicly availably sources such as Electoral Register and Credit Checks
based inside the EU and Fraud checks.
HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data
in the following circumstances:
• Where we need to perform the contract with you or take steps to enter into a contract with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and
fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.
• Where we have consent or explicit consent
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, a description of all the ways we plan to use your personal data, and which of the legal
bases we rely on to do so.
Purpose/Activity
Type of data
Lawful basis for processing including basis of
legitimate interest
To register you as a new customer
(a) Identity (b) Contact
Legitimate interests i.e., where you have requested services or enquired about the services that we provide
To provide requested services to you such as (a) reviewing your financial circumstances and providing advice (b) making requests to creditors and contacting creditors on your behalf (c) setting up and administering debt management plans
(a) Identity (b) Contact
(c) Financial (d)
Employment (E)
Marketing and
Communications (f)
special category
Performance of a contract with you
Legitimate interests i.e., to provide you with requested services, assessments and debt advice
Legitimate interests i.e., to provide you with requested services, assessments and debt advice
Explicit consent
Consent
To verify your identity
(a) identity
Legal obligation
To introduce you to third parties such as not-for-profit organisations or commercial debt solution providers (where applicable)
(a) Identity (b) Contact
(c) Financial (d)
employment (e) special
category
Legitimate interests i.e., to ensure you are appropriately introduced to a debt solution and advice provider to resolve problems with debts following the provision of our advice as requested by you
Explicit consent
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a customer satisfaction survey (c) complaints (d) rights request
(a) Identity (b) Contact
(c) Profile (d)
Marketing and
Communications (E)
financial (F) special
category
Performance of a contract with you
Necessary to comply with a legal obligation
Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
Explicit consent
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting
and hosting of data)
(a) Identity (b) Contact
(c) Technical
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
(a) Identity (b) Contact
(c) Profile (d) Usage (e)
Marketing and
Communications (f)
Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
Monitoring and oversight activities e.g., Telephone calls may be recorded and monitored for training, quality assurance, fraud prevention, and regulatory compliance purposes.
(a) identity (b) financial
(c) employment (d)
contact
Legal obligation
To prevent financial crime
(a) identity (b) financial
(c) employment (d)
contact
Legal obligation
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
(a) Technical (b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you
(a) Identity (b) Contact
(c) Technical (d) Usage
(e) Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)
To improve our products and services by sending online review requests to you.
(a) Identity (b) Contact
Necessary for our legitimate interests (to improve our products and services)
MARKETING
(a) identity (b) financial
(c) employment (d)
contact
(a) identity (b) financial
(c) employment (d)
contact
(a) Technical (b) Usage
(a) Identity (b) Contact
(c) Technical (d) Usage
(e) Profile
(a) Identity (b) Contact
Legal obligation
Legal obligation
Necessary for our legitimate interests (to
define types of customers for our products
and services, to keep our website updated
and relevant, to develop our business and to
inform our marketing strategy)
Necessary for our legitimate interests (to
develop our products/services and grow our
business)
Necessary for our legitimate interests (to
improve our products and services)
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and
advertising. You can ask us or third parties to stop sending you marketing messages at any time by Contacting
us at any time to amend your preferences, methods of contact and products/services you wish to hear about.
PROMOTIONAL OFFERS FROM US
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may
want or need, or what may be of interest to you. This is how we decide which products, services and offers may
be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased
goods or services from us and, in each case, you have opted in to receiving that marketing.
THIRD-PARTY MARKETING
We will get your express opt-in consent before we share your personal data with any company outside the GW
Financial Solutions UK company for marketing purposes.
OPTING OUT
You can ask us or third parties to stop sending you marketing messages at any time by Contacting us at any
time.
Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us
as a result of a service engaged.
COOKIES
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access
cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible
or non-functional
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it unless we reasonably consider
that we need to use it for another reason and that reason is compatible with the original purpose. If you wish
to get an explanation as to how the processing for the new purpose is compatible with the original purpose,
please Contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal
basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with
the above rules, where this is required or permitted by law.
DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below for the purposes set out in the table in
paragraph 4 above. These companies will not use your information to contact you. Selected third parties will be
subject to obligations to process your personal information in compliance with the same safeguards that we
deploy.
We work with third parties and carefully with selected data processing companies such as:
Company Name or Category of Recipient
Details
Purpose
Shred-it Limited
Registered Office Address:
Ground Floor,
177 Cross Street,
Sale,
Manchester,
M33 7JQ
Provider of a secure document destruction service.
9knots
Company Registration Number:
04393123
Registered Office Address:
9 Knots Business Solutions Ltd.
21 Woodhouse Road
Mansfield
Nottinghamshire
NG18 2AF
Provider of Casemaster system GW Financial Solutions UK Ltd. processes and records client data on
Coretek Solutions LTD.
Company Registration Number:
12968462
Registered Office Address:
Flat 1 Sir Matt Busby Way Old Trafford,
Manchester, M16 0QG
Provider of Information Technology services to GW Financial Solutions UK Ltd.
J3 Debt Solutions
Registered Office address: Suite 144,
No.1 West Regent Street, Glasgow, G2
1RW
Provider of Insolvency Debt Solutions.
Cloud Central Convergence
Company Registration Number:
005643509
Registered Office address:
Badger Farm Business Park, Willow Pit
Lane, Hilton, Derby, DE65 5FN
Provider of telecommunications and call recording software
Partnerlink
Company Registration Number: 361691
Aryza Ireland Limited, Plaza 211,
Blanchardstown Corporate Park,
Blanchard, Dublin
Provider of credit searches and transfer portal for client’s data from GW Financial Solutions UK Ltd. to Credit Fix
Feefo (Feefo Holdings Ltd: online review platform)
Registered Office address: Feefo Barn
Heath Farm, Heath Road East,
Petersfield, Hampshire, England, GU31
4HT
Online review platform that will request reviews from you on our behalf regarding the quality of our products and services
Hubsolv
Registered Office address: Bridgewater
Place, Water Lane, Leeds,
UK, LS11 5BZ
Provider of Credit Searches and Transfer Portal for clients’ data from GW Financial Services Ltd to selected 3rd parties
4NET technologies
Registered Office address: Scholar Green
Road, Stretford, Manchester, M32 0TR
Provider of telecommunications software
Mojo CX
Registered Office address: Jactin House,
24 Hood Street, Manchester, England,
M4 6WX
Business software development providing analytical software to GW Financial Solutions UK LTD
MorganAsh
Registered Office address: G21
The Innovation Centre
Keckwick Lane
Daresbury
Cheshire
WA4 4FS
Provides digital software to support with identifying customer characteristics
You Trust
Registered office address:
Rue de Suede Avenue Pierre Berthelot,
14000 Caen, France
Enables customers to sign documents efficiently and securely
We may also disclose your information with:
• HM Revenue & Customs, Financial Conduct Authority, Regulators and other authorities acting as
processors based in the United Kingdom who require reporting of processing activities in certain
circumstances.
• The Insolvency Service, who require processing activities in relation to Breathing Space applications.
• Accountants, Solicitors, Compliance Consultants and other like services acting as processors, based in
the United Kingdom who require reporting of processing activities in certain legal and compliance
circumstances.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.
Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to
our business, then the new owners may use your personal data in the same way as set out in this
privacy notice.
We require all third parties to respect the security of your personal data and to treat it in accordance with the
law. We do not allow our third-party service providers to use your personal data for their own purposes and
only permit them to process your personal data for specified purposes and in accordance with our instructions.
INTERNATIONAL TRANSFERS
We do not transfer your personal data outside the United Kingdom (UK) or European Economic Area (EEA).
DATA SECURITY
We, endeavour to maintain the highest standard of data privacy and security to protect your personal details
and other information concerning your account. We want our customers to feel completely confident in using
our services, therefore we regularly review our processes and procedures to protect your personal information
from unauthorised access and use, accidental loss and/or destruction.
We have put in place appropriate security measures with our IT providers with restricted access permissions
and backup procedures to prevent your personal data from being accidentally lost, used or accessed in an
unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees,
agents, contractors and other third parties who have a business need to know. They will only process your
personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any
applicable regulator within the required regulatory timescale of a breach where we are legally required to do
so
DATA RETENTION
HOW LONG WILL YOU HOLD MY PERSONAL DATA FOR?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for,
including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and
sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal
data, the purposes for which we process your personal data and whether we can achieve those purposes
through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available and you can request from
us by Contacting us. By law, we have to keep certain information about our customers, and this data will be
held solely and securely for those legal purposes.
In some circumstances you can ask us to delete your data: see request erasure below for further information.
However, an erasure request may be partially declined. In the event a complaint has been made, coupled with
an erasure request, we will maintain records relating to the complaint, including basic information such as
name, and telephone name. In the event that you do not wish to be contacted by us, we are required to
maintain a log of this request, withholding applicable data to ensure we no longer contact you further.
In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you)
for research or statistical purposes in which case we may use this information indefinitely without further
notice to you.
YOUR LEGAL RIGHTS
We operate under the Data Protection Act 2018 (DPA’) and UK GDPR.
The DPA and UK GDPR apply to ‘personal data’ that we process and the data protection principles. As of
19 June 2025, the Data (Use and Access) Act 2025 (DUAA) has amended UK data protection law. We have
updated our practices to ensure continued compliance and to enhance transparency in how we collect,
use, and safeguard your personal information.
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You
have the right to:
• Request access to your personal data (commonly known as a “data subject access request”). This
enables you to receive a copy of the personal data we hold about you and to check that we are
lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any
incomplete or inaccurate data we hold about you corrected, though we may need to verify the
accuracy of the new data you provide to us.
• Request erasure of your personal data. This enables you to ask us to delete or remove personal data
where there is no good reason for us to continue to process it. You also have the right to ask us to
delete or remove your personal data where you have successfully exercised your right to object to
processing (see below), where we may have processed your information unlawfully or where we are
required to erase your personal data to comply with local law. Note, however, that we may not always
be able to comply with your request of erasure for specific legal reasons which will be notified to you,
if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a
third party) and there is something about your particular situation which makes you want to object to
processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also
have the right to object where we are processing your personal data for direct marketing purposes. In
some cases, we may demonstrate that we have compelling legitimate grounds to process your
information which override your rights and freedoms.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the
processing of your personal data in the following scenarios: (a) if you want us to establish the data’s
accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you
need us to hold the data even if we no longer require it as you need it to establish, exercise or defend
legal claims; or (d) you have objected to our use of your data but we need to verify whether we have
overriding legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third
party you have chosen, your personal data in a structured, commonly used, machine-readable format.
Note that this right only applies to automated information which you initially provided consent for us
to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data.
However, this will not affect the lawfulness of any processing carried out before you withdraw your
consent. If you withdraw your consent, we may not be able to provide certain products or services to
you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please Contact us.
CHARGING FOR RIGHTS REQUESTS
You will not have to pay a fee when exercising your individual rights. However, we may charge a reasonable fee
if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your
request in these circumstances. We may also charge a further administrative fee when you request for us to
provide further copies of the information already provided to you.
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or
remove information you think is inaccurate. We will respond to your request within one month of receiving
your request. We will inform you of the third parties to whom your data has been disclosed.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity and ensure your right
to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that
personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you
for further information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month
if your request is particularly complex or you have made a number of requests. In this case, we will notify you
and keep you updated.
YOUR RIGHT TO COMPLAIN TO THE INFORMATION COMMISSIONER’S OFFICE
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK
supervisory authority for data protection issues (https://ico.org.uk/global/contact-us/). We would, however,
appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first
instance by using the contact information provided within this Privacy Policy. GW Financial Solutions UK Ltd is
registered with the Information Commissioner’s Office under registration number ZA037135.